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Which Social Media Sites are the Most Important to a Small Business?
The answer to the question of which social media sites are the most important to a small business is subjective. It all depends. But if you need a short answer, here it is: Right now, the top 5 social...
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Don’t Put These Words in Your Email
When you send out an email to your opt-in email list, you want to maximize the likelihood that the email will be delivered to each in-box. You do NOT want to end up in a bulk or bad email box. Your...
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New Book: Social Media Marketing for Dummies by Phyllis Khare
Review by Lee Leffler, M.A. Click the image to purchase the book The new book Social Media Marketing for Dummies e-Learning Kit by Phyllis Khare teaches you how to market your business on the Internet...
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Hands-On Email Marketing Course in Fairfield Iowa
Lee Leffler, M.A., Live in Fairfield IA Learn the best ways to use email marketing to strengthen your business’s online marketing strategy. Get prospects and clients to “opt in” to receive compelling...
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What is SMS / Mobile Text Marketing and How Can It Help My Business?
Mobile text marketing, also called SMS marketing, is an inexpensive and effective way to bring in customers and keep them coming back. Surprisingly, nearly everyone in the United States has at least...
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QR Codes Are More Powerful Marketing Tools Than You Think!
This QR code links to the Web Marketing Star home page QR codes are everywhere! You’ve seen them, square black-and-white images consisting of haphazard and unreadable squiggles. You cannot read QR...
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Building An Opt-In Email vs. Buying a Lead List: What’s Best for Email...
Email marketing is an integral part of your online marketing campaign. It allows you to build stronger relationships with your customers and obtain new customers as well. Email marketing is also an...
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How to Generate Qualified Inbound Marketing Leads to Your Website
A good lead generating strategy can make or break a company that needs qualified leads from their website. This is a point of consternation for most service-based businesses that sell to businesses...
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Use the Facebook News Feed to Create More Visually Appealing Content and...
Facebook recently launched their new and improved “News Feed” structure with an extra large focus on visual stimulus. Once upon a time, computers were simply black screens with lines of text. No...
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Easy Ways to Market Your Business Using YouTube Videos
If you do marketing for your business, you need to know that YouTube is the #3 search engine in the world. With billions of views every day and nearly a week of watchable content uploaded every minute,...
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