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Easy Ways to Market Your Business Using YouTube Videos

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youtube video marketingIf you do marketing for your business, you need to know that YouTube is the #3 search engine in the world. With billions of views every day and nearly a week of watchable content uploaded every minute, you are past due to hop on the video marketing bandwagon. YouTube is not purely entertainment. The benefits of video content in your marketing strategy are many. Videos allow for much more information to be portrayed in a clear format. While videos may take more effort to produce than simple copy they generally have a much better chance at achieving a massive reach. Videos rank well in search engines and often hold multiple of the top results returned by a search. Videos are the original viral content type online and, thanks to continually increasing social sharing, will continue to be one of the best forms of mass communication with your audience.

The best part about YouTube videos is how easy it is to get a channel started. While there are obviously many levels of production value, the most basic content can be filmed with a smart phone camera or computer web cam and built in microphone. Editing will take your videos to the next level but even completely green video producers can make basic cuts and adjustments using YouTube’s built in editor or one of the simple free programs usually bundled with every computer operating system.

Before beginning your video production it is a good idea to assess your equipment, software and technical abilities to realistically set content goals. Do you own an HD camera or an external high quality microphone already thanks to a hobby? If so you already have some pieces that can really improve the look and feel of your video content. Keep in mind that almost every smart phone these days contain a video camera capable of HD recording. This means that with a little creativity you and a couple colleagues can film a multi-angled high-definition story with out investing a cent. Remember, consistent quality over a high volume of videos generally will trump highly polished but rarely produced content.

With the camera quality playing field beginning to level out it may be more important to focus on sound, lighting and editing to make your content really pop. Again, it is quite easy to be cost effective with many quality external microphones. With a little internet research you should be able to find some creative ways to light and film your videos without breaking the bank. The main idea is to produce content that is clear and clean which can easily be done with a little attention to detail and a couple hundred dollars. If you are dead set on creating highly professional content then the best investment of your marketing dollars lies in the editing of the videos.

Always remember that even the best looking and best sounding content will only go as far as public opinion supports it to. Once the production of video content is complete it needs to be branded, marketed and shared effectively. Creating this kind of campaign is a whole different skill set that will ultimately, more so than the quality of the video, define your content’s success. While browsing the most watched videos on YouTube you are just as likely to see a professionally done music video as a hand held phone video of something like a baby laughing. Clearly, there is another factor to video success for your business in the YouTube universe. In fact, investing in a web marketing service like Web Marketing Star may be a better use of your marketing budget than trying to create Hollywood quality videos. To find explore better online marketing Contact us.


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